Description

Google Ads Mastery 2021 & 2022 – Perry Marshall

Six Modules to Google Ads Mastery 2021 & 2022 – Perry Marshall

Module #1: Bidding

• How the various smart bidding models work…and EXACTLY how to use them to maximize your returns
• What to do if you choose NOT to use them…be very, VERY careful
• How to give the machine the right “target”…and avoid MASSIVE stupidity tax

Module #2: Targeting

• The news of the death of Keywords has been greatly exaggerated…here’s what you need to know about them now
• How to “layer” audiences over your Search and Shopping campaigns
• How to navigate the Audience options for Google Display Network and YouTube
• Audiences and Smart Bidding…how to combine their power

Module #3: Messaging

• How to use Responsive Search Ads vs. Expanded Text Ads for search…and a big warning about RSA reporting
• How-to’s and Not-to’s for Shopping Ads, Showcase, and Local Inventory Ads
• Using Google Cloud Platform tools to get insight into what your customers think
• Responsive Display Ads vs Image Ads?
• Video: Trueview, Action vs Reach + Bumpers…are you up to speed?
• What’s up with Gmail?

Module #4: Date & Measurement

• Why data is uber important in a machine learning world
• Are you feeding the machine the right data, or putting garbage in and getting garbage out?
• How to import conversions for accurate data
• What you need to know about Google Click ID
• What to watch out for with Pay Per Conversion
• A look at Google Data Studio – Get Mike’s ROAS template

Module #5: Optimizing Your Accounts

• What you need to consider in your planning process
• How to scale your campaigns … what’s reasonable?
• ROAS or POAS?

Module #6: What It All Means for Your Future

• What these changes might mean for you as a supplier of ad management (either as an agency or a practitioner in this world)
• Explaining the My Client Dashboard
• Understanding the optimization score and the red badge
• What will your job look like in …2025!?

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