Description

Kristina Azarenko – Tech SEO Pro

Kristina Azarenko – Tech SEO Pro . Become an Advanced Technical SEO Professional (even if you don’t have coding skills or a development background) . File Size – GB .

What You Get:

Module 1: Welcome

Videos included:

Your Success in the Course

Your results after this module:

– This module will set you up for a great start

– You’ll understand how this course works and how to get the most out of it

– You’ll meet like-minded people

Module 2: Falling in Love with Technical SEO

Videos included:

– Technical SEO vs Content SEO

– 3 pillars of Technical SEO

Your results after this module:

– You’ll understand the fundamental difference between on-page and technical SEO

– You’ll get an ultimate framework of 3 pillars of Technical SEO

– You’ll see what power you have over website’s ranking as a technical SEO

Module 3: How Google Works

Videos included:

– What happens before a page can rank: 5 stages you must know

– Crawling: robots.txt

– Indexing: meta robots index, noindex

Your results after this module:

– You’ll get a full picture of all the stages a page goes through before it appears in the search results

– You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking

– You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing

– You’ll see unexpected results of my SEO experiment with page indexing

Module 4: Controlling Crawling and Indexing of a Website Like a Pro

Videos included:

– How to check if a page is indexed and how to get a page indexed quickly

– 3 Types of canonical tags and their purpose

– Why did Google choose a different canonical tag?

– Using HTTP status codes for the win

– Redirects and redirect chains (how to use + bad examples)

– Setting up redirects (via plugins, cPanel and .htaccess)

– How to use cURL for HTTP Requests

– How to fix duplicate content issues (common + eCommerce examples)

– The ultimate guide to handling website pages

– Sitemap.xml

Your results after this module:

– You’ll understand possible indexing issues and know how to solve them

– You’ll understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)

– You’ll find 5 possible reasons why Google chooses wrong canonical tags on your website

– You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!

– You’ll know how to fix duplicate content issues, including eCommerce-specific ones

– You’ll get an ultimate guide on handling any page on your website

Module 5: Internal Linking: the Devil is In the Detail

Videos included:

– URL structure: what works and what doesn’t

– How to approach URLs with parameters

– What makes a perfect website structure

– Everything you need to know about internal linking

– Actionable ways to improve internal links

– Internal linking at scale

– Pagination: how to handle it the right way

Your results after this module:

– You’ll learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)

– You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward)

– You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions

– You’ll learn the answers to the most discussed topic: Buttons vs. Links

– You’ll get 7 actionable ways to analyze and improve internal links that you can use right now

– You’ll learn how to set up internal linking at scale

– You’ll understand how to set up pagination the right way

– You’ll learn the best ways to use faceted navigation for eCommerce websites

Module 6: Page Experience from a Technical Point of View

Videos included:

– SSL, HTTPS and security

– Mobile-friendliness

– Valid HTML Page Structure

– Structured dаta: important things you need to know

– The best ways to implement structured data manually and at scale

Your results after this module:

– You’ll understand what Secure Sockets Layer is and how it’s related to SEO

– You’ll learn unexpected things about mobile-friendliness

– You’ll understand what valid page structure is and how to make it work for SEO

– You’ll know what tags should never ever be found in the

– You’ll get my simple process to implement structured data

Module 7: Advanced Page Speed Optimization

Videos included:

– Core Web Vitals: facts and secrets

– Analyze Core Web Vitals like a pro

– Advanced page speed optimization

– How to approach page speed optimization as an SEO

– How browsers work. Critical rendering path optimization

– PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman

Your results after this module:

– You’ll understand CVW and the 2 ways they are measured

– You’ll learn secrets about your Core Web Vitals scores

– You’ll get all tools you need to properly analyze page speed

– You’ll learn how to provide meaningful page speed recommendations

– You’ll understand the right way to approach CWV optimization efficiently

– You’ll get the ultimate scheme for page speed improvements that will save you time

– You’ll learn how browsers work and what you can do to optimize critical rendering path

Module 8: jаvascript SEO

Videos included:

– Google rendering. Client-side rendering vs server-side rendering

– Source code vs rendered HTML: how to check it the right way

– jаvascript SEO issues: examples and explanations

– SEO-friendly jаvascript: best practices

– Using Screaming Frog for JS debugging

– 3 steps to debug jаvascript issues and win

– Debugging a NextJS website + infinite scroll

– Debugging an eCommerce website

– Debugging link blocks on a website

– Debugging a pop-up and content in tabs

– Bonus video: Lazy Loading debugging on Search Central Live

Your results after this module:

– You will understand how Google renders websites (and why it’s different from how browsers do it)

– You will learn why jаvascript can be tricky and what SEO issues it can cause

– You’ll understand the difference between client-side and server-side rendering

– You’ll learn the 3-step framework of jаvascript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)

– You’ll know how to make sure the jаvascript used on a website is SEO-friendly

Module 9: Technical SEO Website Audit

Videos included:

– The technical SEO audit checklist

– How to not get overwhelmed (even if you audit a website with millions of pages)

– Importance of a manual check (and how not to fall into the rabbit hole)

– Technical SEO Audit template: putting everything together

Your results after this module:

– You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons

– You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)

– You’ll get an audit template that you can use for your clients

Module 10: Prioritizing technical SEO recommendations

Videos included:

– An ultimate framework for prioritizing your technical SEO recommendations

Your results after this module:

– You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time

– You’ll understand the thing you need to consider to prioritize your recommendations

– You’ll get an ultimate framework for prioritizing technical SEO issues

Bonus sessions from the best guest speakers

PageSpeed Optimization from a developer’s perspective

Erwin Hofman

A web performance consultant, “the page speed guy”.

Cool things you’ll learn:

– The right way to structure the section for SEO and page speed optimization

– A curious thing about using @import

– What is the first thing you need to consider when optimizing a website for speed

– Why field and lab test scores might be very different

– Caching URLs with parameters

– What is Interaction to Next Paint and why it might become part of CWV

– Why delaying all jаvascript loading is not the best approach

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