Simo Ahava – Google Analytics 4 in Big Query

Description

Simo Ahava – Google Analytics 4 in Big Query

Simo Ahava – Google Analytics 4 in Big Query . File Size – 9.72 GB .

What You Get:

Getting Started

– Setup the Big Query environment
– Link Google Analytics 4 and Google Big Query
– Access the course dataset
– Explore the Google Analytics 4 export schema
– Run your first SQL query

Events & Users

– Understand GA4’s session and user data models
– Sessionize the event data stream in Big Query
– Group data by users and different user-based dimensions
– Access user properties
– Learn how to unnest data
– Learn about query costs (and optimization)

Engagement & Retention

– Replicate and customize GA4’s sessionization logic
– Use “engagement” as a way to segment data
– Build custom pathing reports to show how users navigate your website
– Build comprehensive event reports and event funnels
– Replicate and customize GA4’s retention model
– Integrate Google Big Query with Google Data Studio

Monetization & Lifetime Value

– Explore the ecommerce event schema in the GA4 data
– Calculate ecommerce metrics
– Explore how GA4 utilizes “items” in ecommerce events
– Build a comprehensive items funnel report
– Calculate and visualize the lifetime value of users

Advanced Queries

– Learn advanced techniques for working with Google Big Query and Google Analytics 4
– Craft your own concept of an “engaged session”
– Combine GA4 data with other public datasets
– Flatten the GA4 schema to work with relational databases
– And many more . this section is constantly updated with new content

• Please leave your email address for further Updates from Cultcourse
• Files will be delivered through MEGA Download Link
•  Permanent Stored Courses
• 100% Safe & Secure Payments