Description

Smart Marketer – Google Performance Max Blueprint

Smart Marketer – Google Performance Max Blueprint . Ready to diversify your traffic strategy? Learn to run Google’s Performance Max campaigns from the expert behind $10 million in profitable monthly spend.

File Size – 15.74 GB

What You Get:

MODULE 1
Getting Started With Performance Max

MODULE DETAILS
– What is Performance Max?
– How P-Max Differs from Other Google Campaign Types
– How P-Max Fits into Your Marketing Stack
– Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign

MODULE 2
Using Performance Max To Maximize Shopping

MODULE DETAILS
– Campaign Strategy: Goals & Setup
– Audience Signals Bidding strategy
– Listing Groups & Product Feed
– Case Study: Maximizing P-Max Conversions for o Vertone
– Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
– Case Study: Auto brand 2x’s Revenue and gets 295% ROI

MODULE 3
Performance Max For Top-Of-Funnel Growth

MODULE DETAILS
– Going Beyond Shopping for Scale
– Listing Groups & Shopping Ads
– Display Network for Scale / New Traffic & Customer Acquisition
– YouTube Ads – Video Strategy, Assets & Hooks
– Campaign Buildout #2
Reporting Insights & Optimization
– Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
– Action Items for Executing Your Blueprint

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