Description

Beast Analytics – Get to Know (& Use the Sh*t Out of) GA4

Beast Analytics – Get to Know (& Use the Sh*t Out of) GA4 . File Size – 2.15 GB .

What You Get:

Getting Started with Google Analytics 4

– Welcome! Let’s do this thang
– Property & Stream Setup
– Setting the Foundation of GA4 (Internal Traffic Filters, Cross-Domain Tracking, Data-Retention, etc)
– The Skinny on GA4 Foundations!
– Turning off Auto-Migration

Creating and Passing Events

– An Overview of Enhanced Measurement
– What Events Should You Be Tracking?
– How to Create Events in GA4 (Ex. Tracking Email Clicks)
– How to Create GA4 Events Using Tag Manager (Ex. Newsletter Signup)
– Modifying Events in Platform
– Tools for Documentation

Platform Overview – Primary Navigation

– GA4 vs Universal Analytics (the where’s where)
– An Overview of the New Navigation in GA4
– Primary Navigation > Home (GA4’s Truck Stop)
– Insights – Monitoring Site Stats with Machine Learning
– Primary Navigation > Explore
– Primary Navigation > Advertising (DON’T SKIP, ORGANIC PEEPS!)

The Reports – Secondary Navigation (Post-Jun 2023 Setup)

– Post May 2023 Secondary Navigation Explainer
– The Reports – Secondary Navigation (Pre-Jun 2023 Setup)
– Reports Library – Creating Your Secondary Navigation
– Secondary Navigation > Report Snapshot (The Overview of all Overviews)
– Secondary Navigation > Acquisition Reports
– Secondary Navigation > Engagement Reports
– Secondary Navigation > Monetization Reports
– Secondary Navigation > Retention Reports
– Secondary Navigation > User & Tech Reports
– Reporting on Enhanced Measurement Dimensions (Search Terms, Links, Videos, Files, etc )
– How to Interact with Reports

Advanced Leverage of GA4

– Getting Started with Big Query
– How to Use Looker Studio with Big Query
– Move Google Ads Report into Navigation
– Using Audience Builder
– Search Console Data in GA4

Uses of Explore

– Creating Custom Funnels in GA4
– Creating a User Flow in GA4
– User Explorer

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