Description

Ezra Firestone – Smart Google Ads

Ezra Firestone – Smart Google Ads . File Size – 14.87 GB .

WHAT YOU GET?

In Smart Google Ads, you get 8 modules with 91 videos that combine in-depth strategy and step-by-step tutorials to help you leverage the wide-reaching power of Google.

MODULE 1
Crucial Cornerstones Of Google Ads:

– The Goal
– “Why Your Business Needs to Beef Up Google Ads”
– Demand Generation v. Capture Generation
– Google Ads & Your Media Mix
– 4 Pillars of Google Ads
– Strengths & Weaknesses of Google Ads

MODULE 2
Preparing To Run Traffic On Google:

– Charting Your Direction
– Getting Familiar With KPIs
– Conversion Tracking
– Setting Up Your Conversion Tracking
– Attribution Models & Your Source of Truth
– Getting Your Ass(ets) in Order
– Getting Your Ass(ets) in Order: Messaging
– Getting Your Ass(ets) in Order: Images
– Getting Your Ass(ets) in Order: Videos
– Creating Remarketing Audiences
– Types of Targeting

MODULE 3
Google Search:

– Search Ads and Your Marketing Funnel
– Targeting the RIGHT Keywords
– Conducting Keyword Research
– Leveling-Up with Quality Score
– Segmenting Campaigns
– Structuring Ad Groups
– Search Ad Copy
– Utilizing Search Assets (aka Extensions)
– Manual Bidding v. Smart Bidding
– Building Out Your Search Campaigns
– Optimizing Your Search Campaigns
– Advanced Tools & Tactics
– “Search is Where Google Got Its Start”

MODULE 4
Google Shopping:

– Google Shopping and Your Marketing Funnel
– Merchant Center Overview
– Types of Product Feeds
– Elements of a Product Feed
– Product Reviews
– Google Merchant Center & Promotions
– Google Shopping Bidding
– Building Out Your Google Shopping Campaign
– Google Shopping Optimizations
– “It All Starts With Your Products”

MODULE 5
Performance Max:

– Performance Max and Your Marketing Funnel
– Elements of an Asset Group
– Performance Max Ad Copy & Assets
– Performance Max Strategies & Best Practices
– Performance Max Bidding
– Building Out Your Performance Max Campaign
– Performance Max Optimizations
– “The Machine Will Make It Better Over Time”

MODULE 6
YouTube:

– YouTube and Your Marketing Funnel
– 7 Must Have Elements of a YouTube Video
– 8 Winning YouTube Ad Templates
– Laying the Foundation with Remarketing
– Building Our Remarketing Audiences
– YouTube Remarketing Strategies
– YouTube Bidding Strategies
– Building Out Your YouTube Remarketing Campaign
– Using YouTube for Top of Funnel Ads
– Building Top of Funnel Audiences
– Building Out Your Top of Funnel YouTube Campaign
– YouTube Optimizations
– “It All Starts With Your Video”

MODULE 7
Display & Discovery:

– Display & Discovery and Your Marketing Funnel
– Google Display vs. Google Discovery
– Display and Discovery Campaign Types
– Display and Discovery Ad Types
– Using Display and Discovery for Top of Funnel Ads
– Display and Discovery Bid Strategies
– Crafting Your Message: Display and Discovery Ad Copy
– The Most Important Element of Image Ads: Selecting Your Image!
– Building Out Your Display Remarketing Campaign
– Building Out Your Display Top of Funnel Campaign
– Display Ads Optimizations
– Building Out Your Discovery Remarketing Campaign
– Building Out Your Discovery Top of Funnel Campaign
– Discovery Ads Optimizations

MODULE 8
Using Google For Full Funnel Marketing:

– Putting All the Channels Together
– Full-Funnel Perspective
– Full-Funnel Perspective: Portfolio Metrics
– Balancing the Budget
– ROAS Based Budget Model Walkthrough
– Leveraging Third-Party Tracking Tools
– “Google Ads As a Catalysis To Grow”

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