Perry Marshall – Definitive Traffic + AI Seminar
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Perry Marshall – Definitive Traffic + AI Seminar
Perry Marshall – Definitive Traffic + AI Seminar . File Size 12.60 GB .
In 12-18 months, marketing as we always knew it will be OVER.
What most people think of as marketing: buying media, writing ads and emails; targeting prospects, crafting landing pages and press releases.
All those jobs lost HALF their value as of November 2022, with the onslaught of ChatGPT 3.5.
Sam didn’t jump on the ChatGPT bandwagon last week. He’s already been in this game for two years. His topic:
Bionic Analysis: How to Use AI and ChatGPT to optimize ads, landing pages, and more for Scalable Results:
– There is no magical prompt that makes magical internet money squirt out of your computer. Rather, Sam delivers a MINDSET and an AI PSYCHOLOGY that will “de-mechanify” your efforts and rescue you from Machine Learning commoditization.
– Four ways to audit your copy and uncover hidden growth opportunities through “Right Angle Marketing.”
– Big Ideas on demand: Generate an endless stream of relevant angles and hooks with ChatGPT – get consistently reliable test material, rather than using it like an “AI lottery ticket.”
– Outline, draft, and write ad and landing page variants in minutes (instead of days or weeks). Speed is vital, because to put it bluntly, you will have FAR more strategic things to do in 2024-2030 than futz over landing page details.
– The master lever every marketer must pull in the age of AI (without this, you’ll waste months polishing turds and optimizing the wrong things).
– How ChatGPT is changing marketing and copywriting, forever – and three preemptive moves you must make in mid-2023 to not get left behind.
– What you should NEVER ask or expect from ChatGPT. not now, nor any time in the immediate future.
– How to leverage AI and ChatGPT for scalable results in your marketing (this will either help you scale or derail everything. and scale is one of the most over-hyped deserts of disappointment in modern marketing).
My role was to deliver not one but TWO talks that will be just as relevant 20 years from now as they were today. That is my #1 job in every seminar I deliver, every book I write. In an industry that goes obsolete at breathtaking speed, my part is to hang Christmas lights on the ingredients that are evergreen. I did exactly that, placing our confusing and perplexing, unprecedented era in a framework that is comprehensible and 100% consistent with the maxim “History repeats itself.”
More accurately. history is fractal. And speaking of 20 years. it’s 2003 all over again, right now. AI is the new Google AdWords. Everything is new, everything is different. but the old is simply repeating itself. Back then I directed my clients’ attention to Scientific Advertising, written in 1918. My first four Google books were filled with quotes from Claude Hopkins.
Right now is eerily similar to 2002-2003:
Taliban <> Putin
Enron <> FTX
Dot Com Crash <> COVID Crash
Google Advertising <> ChatGPT
Google’s ad platform launched in 2002, bringing a whole new level of order to the wild-west early internet. By 2005 the internet juggernaut was surging forward at ferocious speed. Online advertising created a brand new economy. an economy so robust that even when the 2008 market crash occurred, bankrupting almost everyone in real estate, most online businesses, while a bit “banged up,” continued to drive forward.
OpenAI, ChatGPT and Natural Language processing are the 2023 equivalent of what made history 20 years ago. We have begun a new genesis of the internet.
The next wave after that was the ’08 crash. In its wake, Bitcoin, Uber, Instagram, iPad, Snapchat, Apple Maps, Angry Birds, Kickstarter, GoFundMe, WhatsApp, Apple Watch, Facebook Messenger, Candy Crush, Pinterest, Alexa, Venmo, WeWork, WeChat, Tinder, Twitch, Siri, Square, Stripe and Slack all were birthed from that era.
We are at the next inflection point. NOW.
This aligns seamlessly with the 18.6 year real estate cycle that Phil Anderson and Akhil Patel teach. Just as paid search poured kerosene on the internet 20 years ago, we are about to hit a major upcycle catalyzed by AI.
2023-2026 will be boom years backed by the real estate cycle and jet fueled by the economic miracle of a New Internet.
Your mission, should you choose to accept it, is to apply AI in your:
.as you erect invisible, interlocking, self-reinforcing moats. so when the economic correction arrives (circa 2026-2027), your house still stands.
The rain came down,
the streams rose,
and the winds blew and beat against that house;
yet it did not fall,
because it had its foundation on the rock.
How valuable is the internet? If 10% of all business is done online, and the world economy is $127 trillion, then $10 trillion is a conservative estimate for the value of the web.
But in the near future. how valuable is the internet once it understands what you are saying???
You’ll discover how to harness the power of ChatGPT to:
– Turn generated text into highly personalized, audience and situation-sensitive gold
– Get inside your target audience’s head to create copy that resonates with unarticulated cravings
– Three strategies to keep your brand on top (even in a direct marketing game where “brand” is a four-letter word)
– Harness data and hair-splitting contextual nuances to create gripping landing pages, copy, and ads
Tom outlines unforeseen consequences of AI and ChatGPT technology for society and the workforce; how, even though AI will make most people lazy, those with critical thinking skills will possess the key to surviving and flourishing in a rapidly accelerating world.
Evolve with the times and secure your place at the forefront of this marketing revolution. Ready to write all of your ad and social media copy in 5 minutes or less .
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