Description

Savannah Sanchez – TikTok Ads Course

Savannah Sanchez – TikTok Ads Course . File Size – 3.09 GB .

Savannah Sanchez - TikTok Ads Course

Course Contents:

Introduction

  • Course Introduction
  • Why Advertise on TikTok?
  • Which Industries Perform Best on TikTok?

Determining Budgets & Seasoning the Pixel

  • How To Season the Pixel
  • Determining Your Budget
  • Calculator For Seasoning the Pixel & Determining Budgets

Account Structure & Building in Ads Manager

  • Default TikTok Account Structure
  • The Ideal Account Structure and How It Evolves Over Time
  • Setting Up the TikTok Pixel
  • Watch Me Build a New Campaign
  • The Best Audiences to Target
  • How To Build Custom & Lookalike Audiences
  • How To Launch an Ad Campaign to Grow TikTok Followers
  • How To Moderate TikTok Ad Comments

Optimizing & Scaling

  • Interpreting Data & Scaling
  • Lowest Cost vs. Value Optimization
  • How To Set Up Value Optimization
  • Should I Use Campaign Budget Optimization?
  • What To Do If Ad Sets Stop Spending
  • When To Kill an Ad / Ad Set
  • You Have a Winning Ad! What To Do Next?

Attribution & Reporting

  • How To Measure TikTok Performance
  • Post-Purchase Survey Attribution with Enquire
  • Attribution & Reporting with Triple Whale
  • Running Reports in TikTok Ads Manager

TikTok Ad Creatives

  • TikTok Ad Creative Best Practices
  • How To Film & Edit for TikTok Ads
  • Ad Creative Hooks You Need to Test
  • Launching New Creative in Your Ad Account
  • How To Go About Creative Testing
  • Selecting Music for TikTok Ads
  • Learning From the Top Brands on TikTok
  • Ad Creative Do’s and Don’ts
  • Captions For Your TikTok Ads

Ad Creative Tutorials

  • TikTok Ad Editing Tutorial in Cap Cut & Reels
  • How To Utilize Native TikTok Effects
  • TikTok Ads Filming Tips: The Framing
  • TikTok Ads Filming Tips: The Environment
  • TikTok Ads Filming Tips: The Model

Working With TikTok Creators

  • Finding Good Creators, Contacting Them, and Pricing
  • How I Source for Content Creators On #paid

Spark Ads

  • What Are Spark Ads & How Do I Utilize Them?
  • How To Launch Spark Ads In Your Ad Account
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